S01 E08 INTERVIEW · Jacqueline Ramos | Barcelona Virtual Alexa European Flash Briefing

The Barcelona Virtual Flash Briefing with the latest Marketing, Business & Tech innovations from Europe. Also available using Amazon Alexa-enabled smart devices. Hosted by Paul Fleming, together with Anna Hernández. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Jacqueline Ramos, Creative Strategy Director of the Barcelona consultancy, joins Paul to chat about an important development due to the Voice Paradigm Shift: Invisible Branding. Also mentioned: the increasing importance of Audio Branding, well exemplified by Mastercard's new "sonic identity", unveiled this Spring. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com